LEAD GENERATION & MARKET RESEARCH
We help identify relevant accounts, decision-makers and commercial signals so your sales team can focus its time where it has the strongest potential.
Who this works best for
Teams entering a new market or segment
Sales teams with unclear or outdated prospect data
Companies that want better targeting before outreach
STARTING POINT
From €750
One-off project
A focused project for companies that want to sharpen their ICP, identify relevant accounts and build a structured prospecting foundation.
Typical duration: Approx. 4 weeks
Final pricing depends on market complexity, data requirements, number of segments and research depth.
A clearer prospecting foundation.
ICP & MARKET
• ICP refinement
• One core market or target segment
• Market and segment research
• Commercial fit criteria
• Target-account selection
ACCOUNT RESEARCH
• Approx. 50–100 researched target accounts
• Company research
• Decision-maker identification
• Basic contact enrichment
• Relevant business context and buying signals where available
PRIORITISATION
• Lead scoring
• Account prioritisation
• Segmentation
• Clear recommended next actions
OUTREACH FOUNDATION
• Core LinkedIn messaging framework
• Core email messaging framework
• Recommended outreach structure
• Limited live outreach where agreed
CRM & HANDOVER
• Recommended CRM fields
• Clean prospect structure
• Notes and handover recommendations
What you walk away with
✓ Refined ICP
✓ Prioritised target-account list
✓ Relevant decision-makers
✓ Lead scoring framework
✓ Research and enrichment
✓ Messaging foundation
✓ CRM-ready prospecting structure
01
Define
ICP, segment and commercial criteria
02
Research
Companies, market context and fit
03
Identify
Relevant decision-makers
04
Enrich + Score
Add context and prioritise accounts
05
Handover
Deliver a structured list with clear next actions
Research with relevance in mind.
MRZ focuses on targeted B2B research and commercially relevant information. We prioritise quality and relevance rather than creating oversized lists with little context.
Better data. Better targeting. Better conversations.
Need more than a list?
The Prospecting Sprint can be used as a standalone project or as the foundation for ongoing BDR support.
Explore ongoing BDR support
LET’S TALK
If your team needs better targeting, stronger account research or a cleaner lead list, let’s discuss the market you want to reach.